The internet web is the most commonly used form of media for public relations. For example, if you want to travel to a particular city by flight, the easiest way to obtain information on the flight schedule is through its website whereby you can even book tickets through this website. Compare this with a situation in which you have to go all the way to the airport counter for the same purpose. This is an example of a PR exercise for the benefit of the public.
From the above example, you can see that the internet web has enabled quick and easiest access to information as well as services. The internet is rapidly changing the way in which organisations provide services to their public. The information in a website is presented in an easy and understandable format as well as with catchy illustrations to make them attractive and thereby grab the attention of the public. Now, can we say that the internet web is an amazing tool for public relations communications?
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